Good planning is essential in any enterprise if you want it to succeed. Video production is no different, especially if you want to avoid having to make decisions on location or creating problems during edit.
Even on the easiest shoot, having a schedule will help get the most important shots in first and plan logistics or interviewees. If shooting outside it is double essential to have a schedule as it will factor in the environmental aspects of the shoot as well as the practical ones.
A good schedule will include;

• Time for a recce. This is essential in planning where to get sited and set up, the light conditions at the time of day, and any other factors like traffic noise, aircraft or other things that could interrupt a shoot. Consideration should be given to the area and time of day. There is no point shooting near a school or factory when its knocking off time. Also recce a “plan b”, if something happens to the original site, have a backup site ready to go.
• A timetable and shooting schedule. Allocating time to take the shots, conduct the interview, film the occasion or whatever. Planning how long each detail needs and setting it into a schedule. Considering the environmental factors as noted above should also feature in the timetable. Avoiding high traffic or noisy times if shooting outside, avoiding flight paths or bus routes.
• Time for travel and set-up. Something often missed by newcomers. The traffic conditions can vary, breakdowns happen and the equipment doesn’t come out of the box ready to go. Adequate time should be allocated for unforeseen circumstances and to set up the shoot.
• Take into account the weather forecast is working outside. This is an important factor as many shoots need ideal conditions in order to work. Different weather conditions may mean different shots, microphones and lighting. Knowing in advance what to expect can help you when packing the kit.
• The needs of any interviewees or contributors. Advance planning of all those needed to make the piece happen. Especially civilians or other contributors not with the crew. Taking their needs into account will make for a far more effective and congenial shoot.
• A script will also form part of a schedule. This will help you adapt if the situation changes. It’s much easier to change tack or ad-lib if you know the general direction of the piece. It will allow you to keep the thread if the unexpected happens.
  The old adage “failing to plan is planning to fail” is as true here as anywhere. Having a comprehensive plan, and a good idea of what’s going on, where and when, will allow you to concentrate of capturing great footage, while allowing you to react to situations as they arise, but not be surprised by them.

These elements are what separates a good video production from a great one. Awards are won when the crew is prepared but able to capture the unexpected.

The old adage “failing to plan is planning to fail” is as true here as anywhere. Having a comprehensive plan, and a good idea of what’s going on, where and when, will allow you to concentrate of capturing great footage, while allowing you to react to situations as they arise, but not be surprised by them.

These elements are what separates a good video production from a great one. Awards are won when the crew is prepared but able to capture the unexpected.

The old adage “failing to plan is planning to fail” is as true here as anywhere. Having a comprehensive plan, and a good idea of what’s going on, where and when, will allow you to concentrate of capturing great footage, while allowing you to react to situations as they arise, but not be surprised by them.
These elements are what separates a good video production from a great one. Awards are won when the crew is prepared but able to capture the unexpected.

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The law of attraction is a potent tool when marketing anything. Experienced marketers will tell you that to sell something, especially from a distance you have to create an emotional reaction between the product and its audience.

Look at most of the television shows and advertisements on any network. The majority of the cast are slim and good looking. Chosen to illicit a certain reaction within the audience, namely attraction. Business schools teach that attractive people sell more products, and I’m afraid it’s true. Beauty is prized in our society and marketers exploit this as much as they can.

Times, and trends are slowly changing though. With the changing size of the population, “real” people are being featured more in advertising to connect with people. If they react emotionally to someone who looks like them, an emotional bond however weak is created. This bond can be strengthened by clever scripting or using realistic situations. Not all casting decisions are made on looks alone. The “girl next door” or “Mr and Mrs Average” are also useful characters who can create emotional links to the audience. The casting choice depends a lot on the product being promoted and the tone of the production.

Sound is also a large part of attraction. Think of some of the most popular advertisements of the past ten years, and I’ll guarantee there will be a memorable soundtrack to them. Music can influence the mood, and the tone of the piece. For example an active, dynamic soundtrack will convey profit, efficiency, modern and go-getting products or companies. A slower beat, calmer music will convey the opposite, luxury, classy and comfort.

The right soundtrack is essential to match the tone and goal of the video production. Choosing the right score or track is the mark of a good production team. Choose original scores if the budget is limited and popular music if you have a bit more to spend.

So you have the cast and you have the soundtrack. All you need now is the right script and the right situation. Words have power, and carefully chosen words will influence those who read or hear them. Emotion and humor translate well on video, and are useful in video marketing so use them if you can.

Creating a novel, imaginative video is the first step in making it go “viral.” This is what we’re aiming for, and even if it falls short of that status, it should still net a decent enough audience. Using the information in this post will serve you well if you’re planning to make your own video. It will also serve you well if you decide to get the professionals in, as you’ll have some idea of what they’re talking about.

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The Importance of Good Audio

George Lucas once famously said “The sound is half the picture.”  He isn’t wrong, but you don’t have to be making multi-million dollar blockbusters to be able to use his advice.

It doesn’t matter how good a movie or video might be, if the audio is bad, it isn’t going to do well.  We can be quite harsh in our judgments against other people, especially through the anonymity of the internet.  We seem to be much more judgmental and rude when we know we are a couple of thousands of miles away from the object of our ire.

So with that said, any criticisms you receive over something like bad audio on one of your productions has the potential to escalate out of control.  It isn’t fair, but it’s much easier to improve the audio on a production than change the way the internet works.

The single best way to improve audio in most situations is to use a separate microphone.  The ones built into many camcorders are okay, but will pick up any other ambient noise in the scene.  This can often detract from it rather than enhance it.  Unfortunately, most cheaper cameras don’t have them.  It’s only on the more expensive ones that includes an audio in, so it’s something to look for when shopping for a new one.

By using external microphones they can be directed to only pick up the sound you want for the scene.  They can either be attached to the top of the camera, or better still placed near the action.  You can even take the feed from a sound board if one is being used, like for a conference or something.

To collect audio from a soundboard you will need a line level adapter, which is an inline widget that reduces the sound level down to what a microphone can cope with.

If you film a lot of interviews or monologues, then it may be worth investing in a wireless microphone.  These are small and unobtrusive but offer decent audio without interference.  Being wireless also aids portability and freedom of movement for the subject.  They are used extensively in professional studios, just look for the telltale bulges of the transmitter in the lower back of the subject.

You can get wired versions but they are much clunkier than wireless.  It’s definitely better to go wireless if you can afford it.

If all you have is the microphone built into the camera, you will need to move closer to the subject to get better audio.  Preferably between them and the interfering noise.  It doesn’t work better than a remote microphone, but it’s better than nothing, certainly if you can’t afford the other equipment.  Not everybody films people or interviews enough to warrant the expense.

Remember, good video is the most important, but it’s nothing if the audio isn’t any good.  You don’t have to spend thousands of dollars on the best equipment around, but you should spend some if you have it.  If not then use technique and placement to make up the shortfall.  Getting yourself, and the camera between the noise and the subject will enhance the overall audio no end.

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Naples Video Production

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