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Naples Web Design

Posted by admin on 18th November and posted in Graphic Design, Uncategorized, Web Design

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Being a web developer is a great career if you don’t mind long hours and cold coffee.  It lets us use our imaginations and creativity as much as we like and get paid for it.  It’s important to try new methods and ideas, as well as embrace new technologies as they mature.  It’s way too easy to build the same old sites with the same navigation or functionality day after day, but that’s not what we’re about.

The RT Design Group is successful because we don’t follow the crowd.  We don’t design cookie cutter sites, or use templates to create.  We use what we have and let our imaginations get the better of us.  We way “why not?” instead of “why?”  and that pays dividends.
Major Naples Web Design Companies

There is a definite balance that needs to be struck between a design idea and practicality though.  It’s all very well having a killer design, but if it’s difficult to navigate or find anything it’s a failure.  Whatever the concept, the function has to win over form and the main job of a web developer is to balance the two.

It sometimes hurts when the design you are so enthusiastic about won’t work because it breaks usability rules.  You have to put yourself in the shoes of the end user and consider how they would use the site and navigate their way round it.  Ask any developer or artist who has had to compromise on a concept or abandon it because it doesn’t work.  They will tell you it isn’t easy, but it is necessary in order for the client and the end user to get what they need.

It sounds pretty straightforward when you think about it.  After all we aren’t designing something for ourselves, or even our client.  We are designing for the end user who will actually be using the site in the real world.  It’s hard sometimes, because when you put a lot of time, sweat and tears into something you become fond of it and think of it as yours.

Being a Naples web developer, and working a lot with local people and businesses allows us to build relationships with them.  It also makes it more personal, and drives us to do a good job for them.

This makes the whole process that little bit harder.  Especially when it comes to form over function.  In the end, however good the artwork or design might be, it has to fit the brief.  It also has to fit the brand of the client and the needs of the users.  The user must be able to navigate everything easily and the client must be able to update it just as simply.

So while the design is important, and something we at The RT Design Group are very good at.  It is second to function.  The whole point of a website is to provide the visitor with exactly what they need, exactly when they need it.  All other considerations come second.

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